Huffington Post: To Newspaper Moguls: You Blew It

Excerpt:

“Your Google snits don’t even address your far more profound problem: the vast majority of your potential audience who never come to your sites, the young people who will never read your newspapers. You all remember the quote from a college student in The New York Times a year ago, the one that has kept you up at night. Let’s say it together: “If the news is that important, it will find me.” What are you doing to take your news to her? You still expect her to come to you – to your website or to the newsstand – just because of the magnetic pull of your old brand. But she won’t, and you know it. You lost an entire generation. You lost the future of news.”

In my job, the understanding is that I assume people don’t visit our site. I go where people are and try to communicate relevant information in a variety of ways: minor podcasts, twittering, updating facebook, connecting and socializing.

What most people still fail to understand: one person in an entire news organization can not meet everyone on their platform. Every person in the news industry is responsible for maintaining, updating and broadcasting information.

READ MORE: http://www.huffingtonpost.com/jeff-jarvis/to-newspaper-moguls-you-b_b_184309.html